Italy’s Buzzoole, a big data-powered marketing platform, has raised $830,000 through a convertible note from Russian fund Impulse VC and Switzerland’s R301 Capital.
The Naples-based startup intends to further its funding to about $1.6 million within the next 18 months with possibly more investors involved.
Since founding in 2013, Buzzoole has opened offices in Rome and Milan as well as a London location in 2016. According to the startup, it has more than 200,000 “influencers” on its platform and some of its partnerships include Unilever, MasterCard, and Toyota.
Buzzoole plans to use its new funds to invest in overseas expansion, namely France, Spain, Russia, and India, and further development of the product and partnerships.
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