Berlin adtech startup Realzeit acquired for “seven-figure sum” by DCMN

Berlin-based mobile marketing and advertising startup Realzeit has been acquired by German marketing giant DCMN.

Neither party has disclosed any figures but the deal is a “seven-figure sum”, they said.

The acquisition will allow DCMN to move further into programmatic advertising, it said, which is Realzeit’s primary area of focus. The company has built a demand-side-platform (DSP) to offer real time programmatic media buying for mobile advertisers that helps clients identify customers and manage budgets and inventory. PayPal and Zalando are among its customers.

“With this acquisition, we are preparing for rapid changes in the media industry,” said DCMN managing director Andreas Dengler. “Within the next years, we expect to see TV and other traditional media also become available on programmatic advertising platforms on a global scale, a trend which is already under way in the US.”

The Realzeit team will be joining DCMN with cofounder Christian Graf becoming DCMN’s chief technology officer.

“DCMN was an ideal choice for us both in terms of company culture and product/market fit,” said Graf. “We have excellent tech and a great team that is able to drive the product forward, while DCMN has the market access, media expertise and contacts to customers who need the services that we provide. Together, the two companies are a perfect match.”