Ingenico invests in JoinedApp to bolster its payments innovation strategy

Ingenico, the French payments firm and point-of-sale terminal manufacturer, has invested in US ecommerce chatbot startup JoinedApp. No terms for the deal were disclosed.

The Palo Alto startup develops chatbots for ecommerce apps to connect with customers through messaging apps. According to Ingenico’s announcement, chatbots are the “next frontier” in ecommerce sales, distribution, and driving growth. “Conversational commerce” is part of Ingenico’s innovation strategy moving forward, said Michel Léger, EVP of innovation at Ingenico.

“By embedding payments directly into bots, merchants remove conversion-killing steps from the purchase process and enable a seamless consumer experience,” he added. “We are also convinced that JoinedApp’s channel-agnostic platform is a key market differentiator with a very high potential for merchants.”

“Ingenico Group’s partnership will allow us to strengthen our unique value proposition and develop new use cases across more verticals,” said Arash Hassibi, CEO of JoinedApp, which was founded last year.

Alongside investing in startups, Ingenico has acquired a number of startups and businesses over the last year in the ecommerce and payments sectors. In January, it acquired Mumbai’s TechProcess Solutions to gain a stronger payments foothold in India and last year it purchased the payments division of Singaporean telco Nera Telecommunications.

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