Goji, a platform for direct lending investment products, has announced a Series A funding round from AXA Strategic Ventures, the insurance firm’s investment arm, and Anthemis; however no figures for the investment were disclosed.
The London-based company will invest the “multi-million pound” funding in further product development, such as in its Diversified P2P Lending Bond, which was launched a year ago and will publish its first year findings at the end of this month.
The backing of Anthemis and AXA attests to the growing confidence in directing lending as an asset class, said CEO Jake Wombwell-Povey.
“We believe we are in a perfect storm; equities are considered by many to be overvalued, traditional fixed income and cash are yielding well below inflation and investors need a new solution,” he said. “Within this context Direct Lending can deliver positive investor outcomes in a fairer, more purpose-driven way.”
The development of new asset classes is an important part of the change financial services in the digital age, added Yann Ranchere, partner at Anthemis: “Goji personifies this vision by combining a strong technology platform with a clear focus on the Direct Lending sector.”