Adverity raises €3.2 million for its marketing data platform

Austrian SaaS startup Adverity has raised €3.2 million in new funding led by Mangrove Capital Partners with participation from Speedinvest, 42cap, and aws Founders Fund.

The Vienna-based startup has developed a platform for marketers and advertisers for integrating different data points. It will be investing the new funds in further product and business development ahead of expanding internationally and will be opening an office in New York.

The company claims to have seen a 300% jump in revenue last year with clients in retail, ecommerce, and fast-moving consumer goods.

“We’re very happy to have Mangrove Capital Partners on board - not only to help accelerate our growth through this latest investment but also to offer their expertise and insights from previous tech investments,” said CEO Alexander Igelsböck.

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