Turkish startup Meditopia, recently reported the most widely used and downloaded mental coach in non-English speaking markets, has raised a $15 million Series A round co-led by Creandum and Highland Europe. The fresh capital will help expand the app’s services and global reach. Carl Fritjofsson of Creandum and Fergal Mullen of Highland Europe will join the board.
With a presence in Istanbul and Berlin, the startup aims to address the growing global mental health crisis through its localised mental wellbeing programs. Noting that most meditation and mental health apps have been written for English-speaking, Western groups, Meditopia believes that cultural differences in the way topics are perceived (such as sexuality) mean that mental wellness services should provide resources or approaches that are designed for that culture.
“Our mental wellbeing is deeply rooted in our culture and the events happening around us, the way we speak, people we interact with, the community we live in, politics and so on,” explains co-founder Berk Yilmaz. “These are the main factors that affect our peace. Therefore mental wellness needs to be handled locally, personalized to our local needs and culture.”
The digital health company works with trained professionals in each of its 75 regions to develop bespoke plans. Since launching in 2017, Meditopia has created almost 3,000 pieces of content in 10 languages and grown to 14 million users.
“We first focused our efforts on our home country Turkey before expanding worldwide so whether you are Latino, Japanese, Russian, North American, or Arab, you can find support and coaching in our global community,” said co-founder Ali Murat.
Last August the company raised a $2.5 million seed round led by Vela Partners and Atlantic Labs. Turkish VC StartersHub was also an early investor.
Photo: Meditopia team