People are streaming video at home more than ever before, bouncing between providers for the best selection, and Media Distillery wants to help streaming platforms compete in a crowded market. The Amsterdam-based startup is developing AI to understand what’s inside video content, and has just secured €3 million to expand internationally and build more video discovery products. The funding comes primarily from a group of entrepreneurs and executives from the international TV and broadcast industry, according to a press release. The Dutch company’s patented ‘Deep Content Understanding’ technology can screen a video for relevant subject matter, events and time stamps, generating metadata that clients can monetise to engage more viewers. Last year the platform analysed over 7.5 million hours of content, used by video providers such as Telenet (Belgium), YouSee (Denmark), Eutelsat (France), Proximus (Belgium) and VTR (Chile). “The commercial potential of creating a ‘sticky’ video environment is enormous when consumers are engaged to a video platform that is personalized to one’s interests and when they can discover relevant content in the blink of an eye,” says CEO Roland Sars.
Photo: Founders Roland Sars and Geert Vos