Milan-based martech platform Contents raises $6 million in Series-A round

Milan-based AI-powered content distribution platform Contents has raised $6 million in a Series-A round.

Led by Sinergia Venture, the round also saw participation from Lastminute.com group founder and CEO Fabio Cannavale and Qwant founder Alberto Chalon.

The investment is expected to help Contents expand beyond their existing markets of the US, Spain, France, the UK, and Italy.

“The funding from this round will be used to further reinforce Contents' operations in Europe but, above all, strengthen its presence in the United States and South America and expand in the APAC market. Our ambition is great, and our impact will be even more so”, explains CEO and founder Massimiliano Squillace.

Contents uses AI tech to analyse data, with a particular focus on trend discovery, and creates multilingual content aimed at end users as well as search engines. A SaaS platform, Contents provides content creation and distribution tools including the aforementioned trend analysis, along with automatic content generation without human intervention via natural language generation (NLG).

To date, Contents counts 100,000 users around the globe, and processes over 3 billion data points per month, with 3 million e-commerce outlets monitored per hour.