Customer intelligence platform Zeotap adds another $11 million to Series C round

Looking at a cookieless future, Berlin-based customer intelligence platform Zeotap has added another $11 million to the coffers in a Series C round that now totals a healthy $71.5 million.

Zeotap’s Customer Intelligence Platform was launched last year with a specific focus on providing marketers and brands valuable customer insights, yet still very much in line with the compliance requirements of the European landscape. Likewise, in anticipation of the 2023 deadline for the deprecation of third-party cookies, the firm has released a universal ID system that helps brands resolve consumer identities. Last, but certainly not least, with its Predictive Audiences tool, Zeotap is giving brands an AI-based platform to model audiences with no data science support needed.

Fueling interest from investors, since November of last year, Zeotap reports a 126% ARR growth rate, a 201% year-over-year growth in subscription revenues, and the onboarding of a number of high profile clients including Virgin Media, DER Touristik, and Nestlé.

The $11 million in additional funding was provided by Liberty Global Ventures, Richard Pennycook CBE, and a number of undisclosed senior executives from the SaaS and retail sectors.

“Zeotap’s drive to put privacy at the heart of customer data initiatives is unique in the space and arrives exactly when the market needs it more than ever,” commented Kay Schwabedal, Chief Digital Officer, Virgin Media O2, Liberty Global’s UK Joint Venture with Telefónica. “It’s no surprise that this has resulted in an incredible growth trajectory, and we’re thrilled to be on board to support this mission.”