Issy-les-Moulineaux-based health wearables startup Withings has acquired Germany’s personalised workout and nutrition app 8fit. The acquisition of 8fit will allow Withings to further expand its global user footprint, develop cross-sell synergies, substantially enrich its digital platform with a huge library of valuable content, and further increase subscription revenue and user engagement.
Launched in 2014, Berlin-based 8fit has grown into a full-service offering for fitness that includes everything from workouts like HIIT and boxing to yoga and meditation to recipes. The firm has raised $10 million to date, including a $7 million Series A in 2017.
8fit’s CEO Mark Ralea said: “We saw a partner in the company as Withings shares our vision of holistic digital wellness for everybody.”
Clipperton acted as sole sell-side financial advisor to 8fit, its management and shareholders (a.o. Eight Roads and Creandum) on this sale.