London-based SaaS company scores in £2 million

Aimed to tackle unproductive meetings, unclear communication, manual reporting and time-consuming tasks, London-based SaaS company Fluid.work has secured £2 million investment from Manchester-based venture capital investor Praetura Ventures. The funding will allow the startup to grow its team, boost marketing activity and expand globally.

In response to changing work practices, Fluid.work wants to improve work lives with a complete cloud-based solution, which solves the disconnect between people, offices, processes, tools and management. The platform creates more productive work environments by offering greater transparency and efficiency across a business’ day-to-day functions, whilst offering real-time, data-driven decision-making support.

In a buoyant employment market, work-life balance continues to play a major role for businesses looking to attract and retain talent. By automating low-value tasks, the Fluid.work system aims to give employees back their time for more fulfilling activities in their working day. The platform uses a variety of industry-first tools, including custom automated workflows, automated presentation creation, interactive dashboards, work hubs, resource management, intuitive integrations reporting and tracking systems.

The company also focuses on ‘human-supported SaaS’, with a significant resource dedicated to staffing its account management teams to help clients with the onboarding process and long-term use of the tool.

Jared Whitaker, CEO, Fluid.work said: “Fluid.work is set to scale and grow massively, and we are so excited to share our solution with more clients globally. Our platform can make a difference for every single user, allowing them to work a better day, save time, increase productivity, and focus on what matters most.”

David Foreman, managing director, Praetura Ventures, added: “Whilst there are other tools in the market, clearly the innovation and service Fluid.work brings to the sector has helped them attract and retain a wide variety of clients, from SMEs to household names.”