Startups sending pitch decks off to potential investors, or salespeople shooting their presentations over to customers hope these things are being opened and read, but often have no indication of whether this is in fact done or not.
Berlin-based collaborative presentation platform Pitch says it is coming to the rescue with presentation analytics that will allow you to see which decks are getting opened, how often and by whom.
Ed Shelley, head of revenue at Pitch, says it means, “no more sending your deck out blindly and wondering how it landed, and no more needing specialised tools to find out.”
“What we're doing today is analytics on a presentation level, and solving a read-receipt use case to really answer that question of ‘did the person I sent this to consume the presentation?’ ” Shelley told Tech.eu.
Pitch says their tool is different from the others out there, like Docsend, as it is built into the presentation software. “Users no longer have to go to an external tool to get these kinds of insights,” Shelley says. “So the entire workflow of exporting a PDF, uploading it to another tool that provides analytics, updating it when you have a small change to make, all of that goes away with our tool.”
Pitch was launched in 2018 by former Wunderlist co-founder Christian Reber (pictured above), a few years after Microsoft bought Wunderlist for over $100 million — Reber told CNBC in March this year that it had made him really sad to sell it, and at one point wanted to buy it back.
Their business model is a product-led strategy, akin to Zoom, where the basic product will always be free, and users can buy a plan for features like advanced analytics.
Pitch raised $85 million in a Series B round led by Lakestar and Tiger Global in May 2021, lofting the coffers to some $135 million to date, with notables Index Ventures and Thrive Capital also on the cap table.
Shelley says Pitch is aiming to get more granular with the analytics in the in the future, “not only understanding if somebody views the deck as a whole, but understanding how they engage with it on a slide-by-slide level...how they interacted with it, how much time they spent on it, thinking about engagement across the whole presentation."
Earlier this year Tech.eu's Robin Wauters sat down with Christian to to discuss the art and craft of building products and the companies around them.