Sweden-based gaming influencer marketing platform Lurkit has raised $2.7 million in a seed funding round. The investment, backed by VOID Interactive and Behold Ventures, will be used to expand operations.
Founded by brothers Sam and Tom Niskanen in 2015, the platform is empowering gaming companies to get real-time and actionable insights on the social performance of their games.
The gaming platform offers data-driven collaborations between content creators, game developers and publishers. The tech startup algorithmically analyses and presents data of more than 150.000 games and millions of live streaming and video views on Twitch and YouTube continuously.
Going forward, the company is launching Quests, a new software suite that enables paid sponsorships between live streamers and gaming companies at scale.
Sam Niskanen said: “We aim to democratise the industry and empower content creators and gaming companies alike. With this investment we will be able to take a giant step towards our north star.”
Over 800 gaming companies, studios and publishers are using the platform.
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