London-based digital ski coach Carv has raised $5.1 million in funding. The round was led by European games industry-focused VC firm Hiro Capital, with follow-on investment from Artesian VC and SOSV. This brings the total funding raised to date to $10.9 million.
The investment, which is an extension of the $2.5 million Series A raised in 2021, will be used for the company’s expansion and technology development.
Born out of the belief that the better you are at skiing, the more enjoyable the sport becomes, Carv allows users to accurately measure and analyse skiing technique. Launched in 2016, Carv’s smart inserts retrofit to any ski boot and analyse the user’s pressure and motion 20 times a second. This data is then processed by the smartphone to deliver a breakdown of the user’s technique in the app. The coaching app offers real-time feedback and personalised tips, to help skiers move up the levels and increase their expertise.
Jamie Grant, Carv co-founder and CEO said: “Our mission at Carv is to make ski coaching both more enjoyable and accessible through gamification.”
Ski:IQTM is Carv’s way of quantifying skiing technique, so every member can understand what their ability level is and where they should be aiming.
Luke Alvarez, Hiro Capital founding and general partner said: “Carv has built a smart skiing product – it gamifies skiing, giving you a secret weapon to level up your technique and become a better skier. It can be used by everyday skiers and elite experts alike to transform their technique.”
According to the company, it has over 20,000 members across 58 countries, who have recorded over 150 million turns with the platform to date.