Spanish startup Sales Layer raises $25 million to make inroads into the US

The Product Information Management (PIM) space is poised for substantial growth in light of growing product complexity, an explosion of new channels, and the continued rise in e-commerce volume.

Betting big on the segment, Valencia-based B2B SaaS platform provider Sales Layer has raised $25 million in funding. The Series B round was led by PeakSpan Capital with participation from its Series A investors, including Swanlaab and Bright Pixel. The funding follows on from the $3.5 million raised in 2020.

The extra cash will accelerate the company’s rapid global growth, hiring across all functions while it continues to expand. Sales Layer will continue to reach new customers and increase its presence in the U.K. and the U.S. markets.

Founded in 2013, the Spanish startup allows products to be showcased on every platform, app and marketplace in the world with just a few clicks.

Álvaro Verdoy, founder and CEO of Sales Layer, said: “PeakSpan’s experience in scaling European businesses in the U.S. will help us to accelerate our expansion in the country as well.”

Jack Freeman, partner at PeakSpan Capital added: “Sales Layer has an opportunity to win the B2B PIM space and has scaled rapidly on a global basis to cash in on the growing momentum in the PIM space.”