London-based ‘Operating system for care providers’ Birdie raises $30 million

With an elderly population on the rise, and care workers on the decline, Birdie is stepping in to help balance the scales.
London-based ‘Operating system for care providers’ Birdie raises $30 million

London’s Birdie has raised $30 million in a Series B funding round. The startup offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. 

The new capital will be used to further accelerate the company’s growth in the UK as well as increase its market presence across continental Europe. Since mid-2017, Birdie has raised approximately $52 million.

Let’s get right to the heart of the matter here, shall we? The number of us getting older is increasing while the number of in-home care workers is decreasing. 

In the UK alone, nearly half a million individuals are on a waitlist for social care services, and according to the Homecare Association, “Nearly 50% of home care providers have reported their care workers are seeking alternative jobs.” 

While both factors mentioned are attached to a dreadfully low average base salary, £11.27 per hour, where Birdie comes into play is by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them.

“Previously, we were writing long paragraphs and updates, but now it just takes 5 minutes to complete each visit note on the app. If there is a concern that can’t be actioned during the visit, the office will follow up on the client’s needs right away,” commented Helen, a careworker working with Surrey-based Alina Homecare.

Through its host of products on offer, Birdie helps care agencies manage all aspects of in-home care ranging from the scheduling of visits, creating care plans, and the preparation of audit reports, right on through to invoicing.

“Our vision has always been to create a world where everyone can age with confidence at home. In five years, we have become the operating system for care providers, building the largest home healthcare dataset for the elderly in Europe,” comments Birdie co-founder and CEO Max Parmentier.

Birdie counts over 700 care service providers including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 35,000 individuals receive the in-home care that they need, when they need it.

Birdie’s $30 million Series B round was led by Sofina, with OMERS Ventures participating and Index Ventures following on.

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