Finnish startup developing consumer service for e-commerce players, Starcart has raised €1.4 million in funding. The seed round was led by Inventure and backed by angel investors such as serial entrepreneurs Ville Vsterinen and Niko Derome, co-founder of Supercell.
Founded in 2021 in Helsinki, the Finnish consumer service for online stores makes buying goods online more hassle-free. The startup claims that its platform automatically selects online stores from which the consumer can get the products they want with the cheapest and fastest order time. At the same time, Starcart does the shopping on behalf of the consumer, making online shopping from start to finish easier.
The platform will consolidate its operations in Finland. Later next year, the company is eyeing expansion across Europe.
Starcart founder and CEO Pasi Ilola said:“We want to do to online shopping what Booking.com has done to travel. Few people go to the websites of hotels and airlines anymore to book trips – they use aggregators. Until now, there haven’t been any aggregators for buying physical goods.”
Talking about the consumer experience of online shopping, he added: “The number of online stores and products sold online has exploded, but the customer experience of online shopping has stayed the same since the early 2000s. Buying online is getting more difficult as now the consumer has to search for products, compare prices and place orders in many different stores. With Starcart, the customer can easily find, buy and order the products they want from many different stores, with one shopping cart and one payment. This makes online shopping as easy as it can possibly be.”