Over the next decade, brands will face unprecedented challenges as they look to decode the shifts in consumer behaviour in the new, liquidity-constrained environment. To pivot back to growth, they need to press ‘reset’ on how they access consumer insights.
Stepping up to support the brands in doing so, Barcelona-based insights automation platform Zinklar has raised €5.5 million in a Series A funding. The round was led by Caixa Capital Risc and backed by new investors, including UK-based Beacon Capital, as well as EASO Ventures, Full Global Investments and CDTI Innvierte.
Founded by Jordi Ferrer and Borja Ormaechea, the platform provides critical information about consumer needs and preferences to improve businesses’ decision-making. According to Zinklar, its intuitive interface taps into 140 million consumers in over 80 markets and offers in-depth understanding to develop meaningful segmentation, launch new products and services successfully, drive more effective advertising campaigns and grow brand value, among other uses.
The company claims businesses can foster conversations with consumers anytime, anywhere, and get actionable high-quality insights in as little as four hours.
The funding will enable Zinklar to further expand its presence globally, particularly in the U.S., as well as across Europe and Latin America. Currently, it is available in over 80 countries worldwide.
Jordi Ferrer, founder and CEO at Zinklar said: “Our vision is any professional from any company can access the best consumer insights at any moment, without having to be an expert, turning them into consumer-centric organisations.”
“Zinklar’s platform, built by two subject-matter-expert founders, offers a step-change in gaining consumer insights, combining market research orthodoxy with AI to automate the process and collapse the time and cost to insight. We are truly excited to partner with the two co-founders and co-CEOs, Borja and Jordi, to build the next category leader in consumer insights,” said Maria Dramalioti-Taylor, managing partner at Beacon.