Streetlytics delivers mobility analytics for audience measurement across the out-of-home advertising industry in the U.S. and Canada, as well as to experts in real estate, retail, transportation planning, traffic engineering and air quality analysis. Teralytics analyses data from a diverse set of sources, applying powerful data science to create transformative insights into human mobility. The integration of the Teralytics and Streetlytics technical stacks will create a powerful scalable mobility analytics platform providing unmatched global data coverage and insights.
The Swiss startup had earlier raised $17.5 million in funding in 2019. According to Teralytics, recent acquisitions of mobility data companies by large entities whose direct focus isn’t mobility analytics have left a gap in the market for a truly independent mobility insights leader. The new deal aims to bridge this gap.
Streetlytics’ team of mobility data analytics experts will boost Teralytics’ capabilities and grow its presence in the North American market.
The acquisition will see Bentley partnering with Teralytics to leverage its data services for Bentley’s mobility simulation solutions, which support transportation planners and engineers around the globe. As part of the transaction, Bentley will also invest in Teralytics and join its board of directors.
Regarding the new deal, Teralytics CEO David Reed said: “The Streetlytics’ mission and values align perfectly with ours. Having the team on board will deepen our ability to serve customers across a number of industries through our global, independent analytics platform. We are also looking forward to partnering with Bentley, whose global reach opens new opportunities for Teralytics to deliver our insights at scale.”
Michael Clarke, president of Teralytics added: “Global, always-on understanding of mobility has never been more relevant, as governments and operators seek to plan, design, operate, and maintain effective, efficient, and sustainable transportation systems during a period of unprecedented change. Businesses everywhere are also looking to improve their growth and profitability through a rich understanding of the moving consumer.”