US-based ValuesCo has closed on $2.7 million to build community rewards ecosystems for brands and NGOs powered by Web3 social tokens, encouraging campaigners to align with the ESG issues they care most about.
ValuesCo is also announcing a partnership deal with communications group Publicis Groupe, which views its business model as a big advance for corporate social responsibility.
With Web3 an exciting frontier for the world's leading brands, ValuesCo aims to extend tokenisation's value into the ESG domain. Customers sign up to use its app and receive social tokens for joining ESG "missions" and "rewards led" programmes, earning their way to prizes.
These tokens could be a reward for common circular economy actions, for example ValuesCo powered a beach cleanup operation to remove plastic from oceans, in collaboration with Starboard, a global waters sports brand.
From the NGO's perspective, the user interface doesn't require blockchain coding expertise, setting up a digital wallet for community member instantly. ValuesCo also wants to address gaps in Web3 education, as well as spurring wider consumer adoption of tokenisation and digital wallets. It believes whole new paradigms of social communities will be underpinned by tokens this decade.
Chelsea Miller, ValueCo's "activist-in-residence", commented: "The future of tech requires all of us… all of our voices, all of our stories, all of our communities.
"ValuesCo is building a platform that works towards our collective power - it’s both timely and necessary with the emergence of Web3.”