Berlin's EatFirst acquires London-based counterpart Feedr

Berlin-HQed corporate food ordering platform EatFirst has sealed a deal with hospitality services firm Compass Group UK & Ireland to acquire the latter's catering tech business Feedr.

EatFirst said the acquisition was intended to pair resources across the two companies. Its flagship product is a catering meal ordering app with around 1,100 suppliers.

Buying Feedr means it will take oversight of the Feedr Cloud Canteen, an office catering delivery app active in London. The Cloud Canteen allows businesses to treat their workers or else provide regular office nourishment.

Workers receive meal subsidy credits to buy premium food from the app.

EatFirst plans to roll out the Feedr app in additional markets where it already operates, across Europe and Australia. Feedr was founded in 2016, Compass took over the business in 2020. The acquisition will not impact existing collaborations between the two companies, with Compass hospitality clients still able to access Feedr to enhance corporate menus.

Compass will also receive equity in EatFirst's European division as part of the deal's consideration.

Adrian Frenzel, EatFirst founder, commented: "We are thrilled to have acquired Feedr! We have always admired the company for the delight they create at their customers’ offices and its strong technological foundations.

"We are looking forward to offering our joint UK customer base an even larger and more refined service. In addition, we will expand Feedr’s offer to our European markets, where we see great potential for growth. It’s also been great to further strengthen our relationship with Compass.”