Rotterdam-based marketing data analytics platform Eyk has raised €650,000 in pre-seed funds. The round was led by Goldfish with participation from Graduate Entrepreneur and angel investors.
The pre-seed funds are earmarked for international expansion, aiming to bring Eyk's customer base to 50+ brands and agencies by the end of this year.
Founded in 2018, Eyk's no-code data compilation and analytics platform is designed to help marketers optimise analytical models across advertising channels.
Dave Dirks, Goldfish partner, said: "We believe that Eyk can play an important role in making data analytics more accessible to marketers so that they can make better, smarter, and more efficient use of the data from their business."
The platform will fully launch in April following the completion of beta testing. The creative and digital network, ACE, one of Eyk's existing investors, is among 10 beta clients whose feedback will inform preparations for launch.
So what stands Eyk apart from its competitors? Eyk aims to be a single source of action platform for collecting, storing and structuring marketing data.
All that data is held in a private cloud, and the user interface is designed to make easier cross-channel analysis to avoid the need to rationalise datasets for social media ads, search engines, and all the rest.
Eyk was founded by data and marketing veterans Bart Lammers, Alain Odijk. Odijik said: "In today's jungle of channels and resources, the challenge is to organize your marketing machine as smart as possible. A cross-channel analysis does exactly that.
"It adds transparency to the different channels and builds a virtual bridge between all data and targeted marketing activities. Eyk puts an end to fragmented analyses, and manual input and puts everything in one place in a private cloud environment."
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