eComID closes €2.75M Pre-Seed to transform retail returns and sustainable shopping

This week retailtech startup eComID announced the successful closure of an oversubscribed €2.75 million Pre-Seed round.

Founded by a team of former retail digital leaders and engineers from Sweden, Spain and Venezuela; eComID is dedicated to transforming the product returns landscape.

eComID's technology empowers retailers to incentivise informed purchases, minimising unnecessary returns. The company's model rewards customers toward sustainable practices and fosters conscious shopping habits. 

Since its launch in November 2023, eComID is now embraced by over 1 million shoppers daily.

CapitalT led the funding round backed by a follow-on investment from H&M Group Ventures, and strategic angel investors which include Anaheta Berenberg-Consbruch, Vice President at the LEGO Group and former Director at Zalando; and Madeleine Persson, an experienced retail and fashion industry expert and former H&M Managing Director; currently working as a senior advisor, board member, and executive mentor for renowned brands across the globe.

According to Oscar Rundqvist, CEO of eComID:

"The eComID co-founding team comprises the best talents I've worked with in every field, all driven by warm hearts. I'm eager to continue showcasing what this stellar team can achieve, addressing the complexities of returns in the fashion industry.

CapitalT and H&M Group Ventures are the perfect partners to amplify our current momentum, with retailers already expressing keen interest in joining the movement we're fostering with our technology."

Founding Partners at CapitalT, Janneke Niessen and Eva de Mol, comment: 

"While the eCommerce industry continues growing at an incredible rate, high return rates lead to financial losses for retailers, and have a highly detrimental environmental impact. 

We were impressed by eComID's proactive solution - they not only react to customer behavior but also anticipate and inform it. At CapitalT, we believe that great people make great companies, and eComID's founding team impressed us from the first meeting with their shared passion, grit, and early traction. 

We look forward to the next steps and are proud to welcome eComID as the first Swedish member of the CapitalT family!"

Nanna Andersen, Chief of H&M Group New Growth and Ventures shared:

"We're delighted to extend our partnership with eComID through this follow-on investment, continuing to support their mission to unite the fashion industry in addressing the product returns challenge together.

With eComID's innovative technology, we foresee the potential for a more sustainable era in online shopping.

We're eager to see the team's continued progress and the positive impact of their solution."

The infusion of funds will help eComID to expand platform capabilities and extend its previously invitation-only solution to a broader range of brands.

Lead image: Claudio Schwarz.