DELLI, the online platform for independent food and drink has raised a $6 million Seed extension to capitalise on recent momentum.
Founded by Depop alumni Marie Petrovicka and Simon Beckerman, DELLI has seen 16X growth in sales since last year. It offers thousands of new products and sells hundreds of thousands of items, with customers doubling their basket size on the platform and returning twice as often.
Marie Petrovicka, CEO of DELLI, said:
“Buyers are stepping away from overprocessed, mass-produced food to small batch, independently made products.
They want to discover new food with a story behind it. With DELLI, we are excited to continue giving space to these makers and building a platform that will give buyers easy access to the new generation of unique and independent sellers, making shopping for food inspiring and fun!
On the seller side, DELLI is developing tools that allow small batch producers to start and grow their business and connect with buyers in an easy way, helping overcome some of the big roadblocks they face in the current system dominated by supermarkets. We can’t wait to bring more real food to more people all across the UK!”
The company is now doubling down on expanding its maker base regionally too, working on local partnerships in key cities: for example, Manchester’s cult bakery, Pollen, recently launched their croissant butter for the first time exclusively on DELLI, selling out twice in less than a week. Further regional partnerships are underway in cities such as Bristol, Edinburgh and Birmingham.
Daniel Waterhouse, General Partner at Balderton Capital, said:
"Since stepping into the CEO role, Marie has taken DELLI's growth to the next level, and the momentum is remarkable. Doubling down on our investment was a no-brainer, and I'm excited for what's to come.
DELLI has been one step ahead of shifting consumer behaviours around food and drink, and as more and more people opt for quality, independent craftsmanship over mass-produced and ultra-processed products, I have no doubt DELLI's growth will continue to soar."
The funding will expand DELLI’s offering and introduce more convenient delivery options for the buyers.
Lead image: DELLI. Photo: uncredited.
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