Pet food company Untamed has raised £10 million Series B.
Untamed is a direct-to-consumer subscription cat food brand that delivers pantry fresh food to 80,000 cats monthly across the UK. Untamed makes high-meat-content meals with human-grade ingredients that are easy to serve and fussy cat-approved!
Co-founders Ben Spicer, Lenny Cordell and Marco Pacifici started Untamed five years ago after personally experiencing the significance of an ancestrally inspired diet to a cat’s well-being. This meant focusing on whole meat, protein-rich meals.
They believe that cats were never truly tamed, that they haven’t changed much in the last few thousand years and neither has their preferred diet. Like their ancestors, or lions and tigers today, modern house cats are strict carnivores.
Cat owners complete a short questionnaire on the company’s website with information such as their cat’s age, food preference and eating habits to help Untamed create personalised boxes of wet food perfectly portioned for their cat. Untamed then delivers monthly boxes of incredibly tasty, shelf-stable, whole-meat meals to the customers' doors so cats can live happier and healthier lives!
Since launch, Untamed has served over 50 million meals.
The round's investment was led by Coefficient Capital, and included return investors Five Seasons Ventures and Redrice.
Andrew Goletka, Managing Partner, Coefficient Capital, shared:
"Untamed is redefining what it means to care for our pets — combining science, passion, and purpose in a way that truly resonates with today’s consumer.”
As part of the investment, Untamed gains a new board member, Coefficient Capital’s Andrew Goletka.
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