Workout tracking app Strava has entered into a definitive agreement to acquire Runna, a UK-headquartered tech company developing personalised running training plans and coaching.
The deal is part of Strava’s ongoing initiatives to innovate for its 150+ million registered users and represents deep investment in Strava’s API developer community. Over 100 training apps currently connect to Strava’s API.
Subscription-based app Runna was founded in 2021 by running enthusiasts Dom Maskell and Ben Parker and has helped millions of runners complete their first race. Now available in over 180 countries, Runna was selected as one of three finalists for Apple’s App of the Year in 2024.
“Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users,” said Michael Martin, chief executive officer, Strava.
“Running is booming worldwide—nearly 1 billion runs were recorded on Strava in 2024. Runna’s mission to give every runner a personalised plan to achieve their goal is a perfect fit.”
According to Strava’s Year In Sport data, running is the fastest-growing sport globally, and Gen Z in particular is turning to running to create community and connection. This has created a sharp increase in race participation, with 43% of Strava users wanting to conquer a big race or event in 2025. Demand for training plans has grown quickly as more athletes look for personalised guidance.
“We are delighted to become part of Strava as we continue to focus on bringing the world the most customised and personalised training plans available,” said Dom Maskell, co-founder and chief executive officer, Runna.
“Our passion is to give every runner a training plan and access to amazing coaching, and this investment allows us to make even more improvements to everything we do at Runna, benefiting runners worldwide,” said Ben Parker, co-founder.
Would you like to write the first comment?
Login to post comments