French electrification startup DejaBlue, has closed an $8 million seed round. This financing will fuel the company’s commercial expansion across France and select European markets, the development of AI-powered automation for site management, and the rollout of new energy contracts designed to favour flexible loads.
DejaBlue offers an energy optimisation platform that helps commercial buildings and fleets reduce energy costs and simplify EV charging with smart software, infrastructure management, and solar integration.
The company entered the energy sector by offering commercial property owners, fleet operators, and energy managers a unified platform to manage and optimise their energy assets. The founders, drawing on their experience at Google Fi, Uber, and Lyft, bring deep expertise in managing distributed systems at scale. They're applying this knowledge to connect EV chargers, solar panels, and energy contracts in one platform, helping clients reduce energy costs, improve reliability, and make smarter investment decisions across their locations.
As energy prices rise and grid volatility increases, flexible assets like EV chargers and batteries represent an untapped opportunity.
Parker Spielman, co-founder and CEO of DejaBlue, said:
The first wave of electrification was about installations and incentives. Now, as EV adoption becomes the norm, energy itself is the bottleneck—both in cost and complexity. We’re turning energy flexibility into a strategic lever for businesses by coordinating solar, charging, and tariffs to reduce their overall cost of energy.
DejaBlue is pioneering new types of energy contracts that reward flexibility, particularly during midday periods when renewable energy is abundant. By shifting EV charging and other loads to these times, DejaBlue helps businesses cut energy costs, reduce grid strain, and support renewable producers with more consistent demand, which results in cleaner energy, lower bills, and a more stable market for green electricity.
The seed round is led by redalpine, with the participation of Zeno Ventures and Bpifrance.
Mira Kamp, Principal at redalpine, comments:
We were blown away by how efficiently the small team around Parker and Baptiste executed and built a best-in-class EV charging solution in record time. Now, with their move into vertical integration as both a charge point operator and energy retailer, DejaBlue is uniquely positioned to reshape the energy market through load optimization, demand response, and a seamless end-to-end customer experience that no other provider offers today.
To support its ambitions, the company will double its headcount from 15 to 30, with a focus on technical roles critical to building its vertically integrated energy platform.
Lead image: DejaBlue co-founders (left to right, Parker Spielman and Baptiste Richard) | Photo: Uncredited
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