Barcelona-based QualiBooth, a rapidly growing digital accessibility startup, has secured €2 million in new funding and established partnerships with several leading global retailers. The investment will support the company’s expansion into Europe, including the opening of a new office in Barcelona.
Founded in 2022, QualiBooth has quickly become a trusted partner for brands and organisations aiming to meet digital accessibility standards, including the Americans with Disabilities Act (ADA) and the recently enforced European Accessibility Act (EAA), which took effect on 28 June.
The EAA requires many businesses operating in the EU, such as those offering e-commerce sites, banking apps, ticketing systems, eReaders, media players, and customer service tools to ensure their digital products are accessible to people with disabilities. With over 1.3 billion people worldwide living with a disability, the demand for accessible digital solutions has never been more urgent.
QualiBooth’s AI-powered platform offers a complete suite of tools that integrate seamlessly into development workflows, empowering product and engineering teams to create accessible, on-brand user experiences at scale.
To date, QualiBooth has conducted over 1,000 accessibility audits and helped resolve billions of compliance issues. The platform detects up to 20 per cent more issues than conventional tools and enables teams to take real, actionable steps toward full accessibility, beyond the superficial fixes offered by accessibility overlays and widgets.
Ken Kralick, CEO of QualiBooth and former Global Head of eCommerce at Puma and LVMH, explained:
Awareness around the link between LLM visibility and digital accessibility is improving, but remains surprisingly low. What’s more, less than 30% of European retailers currently publish accessibility statements - yet as of June 28th, the EAA requires many to do so. We’re here to ensure compliance doesn’t come at the expense of user experience or brand trust.
Clients using the platform cite accessibility scores above 90, significantly outperforming the industry norm of 63. Research to be released by the company on the state of accessibility readiness in European eCommerce reveals a strong positive correlation between improved accessibility and online revenue growth. It attributes this growth, in part, to more accessible brands gaining greater visibility within Large Language Models (LLMs), enhancing their discoverability and reach.
The funding will accelerate product development and fortify QualiBooth’s investment in its European market presence. The Barcelona office will serve as a hub for its customer success, marketing, and product design teams. The company also plans to accelerate its growth in the US.
Lead image: Ken Kralick, CEO of QualiBooth | Photo: Uncredited
Would you like to write the first comment?
Login to post comments