Strawberry, an agentic browser with built-in, personalised AI companions, has raised $6 million led by General Catalyst and EQT Ventures, with participation from founders of Lovable, Supabase, and Hugging Face.
While enterprises often deploy AI via large budgets and multi-year programs, freelancers, startups, and small businesses need tools that work immediately. Many existing solutions require technical expertise, disrupt workflows, or sit in standalone interfaces outside the browser.
Strawberry embeds AI directly into browsing to create a no-code, adaptive workspace that automates routine digital work so people can focus on higher-value tasks.
Founded in Stockholm by a technical team focused on bringing AI beyond developers, Strawberry streamlines tab switching, data movement across tools, spreadsheet population, and message drafting, while adapting to each user’s context and workflows.
Early users have built custom assistants for competitive intelligence and sales prospecting, earning Product Hunt “Product of the Day” and “Product of the Week.” The platform signals a shift from generic enterprise AI toward personalised companions that make everyday work more collaborative and usable.
Charles Maddock, CEO and co-founder of Strawberry, commented:
The browser is a tool most people use daily and know intimately. By giving Strawberry powerful AI features out of the box, we're making AI automation accessible to everyone. This funding helps us continue our mission to help modern workers love what they do and skip their busywork.
The financing will fuel Strawberry's expansion across engineering and design to support rapid iteration with its growing beta community.
Alongside the financing, the company is rolling out an upgraded version with new features, offering early access to select customers and expanding onboarding monthly.
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