Functional drinks and supplements brand Neutonic has raised $6 million in funding at a $60 million valuation to support its global expansion across the UK, US, and additional international markets. The round includes backing from investors such as Alan Barrett, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah, and Zach Ranen, alongside continued participation from existing shareholders. Jay Parker has also joined the company as a special advisor.
Founded in 2023 by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic has scaled rapidly since launch, selling more than 7.5 million cans to date.
The company operates within the growing nootropics and functional drinks category, offering products designed to support focus, mental clarity, and sustained energy. Its formulations combine research-backed ingredients with a consumer-focused approach to flavour and usability, targeting increasing demand for performance-oriented alternatives to traditional energy drinks.
Commenting on the funding, co-founder James Smith said:
This raise gives us the firepower to keep building Neutonic across both the UK and the US whilst also launching in Australia. We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.
The company is on track to exceed $25 million in revenue this year, supported by strong growth across both direct-to-consumer and retail channels. Its products are now stocked in over 10,000 retail locations globally, spanning grocery, specialist retail, and fitness environments.
The new funding will be used to accelerate retail expansion, particularly in the UK and the US, while supporting entry into new markets, including Australia.
It will also fund strategic hires across product, commercial, and operations teams, expand distribution across key channels, and drive ongoing product innovation.
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