Muybridge raises $16M Series A to scale software-defined camera technology

Muybridge secured new funding to expand its software-defined imaging platform, designed to replace traditional broadcast camera infrastructure with virtual, real-time camera perspectives for sports and live event production.
Muybridge raises $16M Series A to scale software-defined camera technology

Norwegian imaging technology company Muybridge has closed an oversubscribed $16 million Series A funding round led by Investinor, Fairpoint, Idekapital and RunwayFBU, with participation from several Nordic technology founders and operators.

The company develops a software-defined imaging platform designed to replace traditional broadcast camera infrastructure with compact arrays of 4K sensors and GPU-powered systems. Rather than relying on physical cameras, cabling and large production setups, Muybridge creates virtual camera perspectives digitally, enabling broadcasters to capture and generate new viewing angles in real time.

The platform is designed to reduce the operational complexity and physical limitations associated with conventional broadcast production while allowing deployment in environments where traditional camera systems are difficult to install.

During the past year, the company completed deployments across a range of global sports properties, including European football leagues, the US Open and ATP Tour tennis, the NBA, NHL, PGA Tour golf, rugby and Premier Padel.

Beyond sports broadcasting, Muybridge sees potential applications across areas including live entertainment, security infrastructure, physical AI and autonomous systems, where real-time spatial sensing and flexible imaging capabilities are becoming increasingly important.

The company’s commercial strategy is focused on partnerships with technology providers, managed service providers and system integrators.

The new funding will be used to support international expansion across Europe and the United States, scale the company’s commercial organisation and further develop its imaging technology platform.

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