The Edinburgh-based company’s customers include Tesco Bank, Royal Bank of Scotland, and Sony Mobile and it has offices in Derby and London. Aquila Insight founders John Brodie and Warwick Beresford-Jones (pictured) will continue to run the company under the umbrella of Merkle’s European operations.
“We have huge aspirations to grow Aquila in the wider market and being part of Merkle will allow us to reach our potential. We are passionate about analytics driving actions, and being part of Merkle will put Aquila at the heart of the action,” said Brodie.
“[Merkle] feels like the perfect home for Aquila and our team to develop and grow,” added Beresford-Jones.
The acquisition marks the latest step in Merkle’s European strategy, having acquired Spanish data intelligence startup Divisadero earlier this year.
“As we continue to expand our footprint in Europe, predictive analytics needs to be at the heart of our growth strategy, and Aquila will boost our capabilities in this area,” said Merkle CEO, David Williams. “The acquisition of Aquila is an important and exciting opportunity to accelerate our data leadership in the UK.”