Belgian startup StoryChief gets €1.1 million seed for its content distribution system, already used in 70 countries


StoryChief, the Belgian creator of a content marketing tool, has raised 1.1 million, led by Peak Capital, to continue scaling around the world. Since launching in 2017, more than 25,000 content teams across 70 countries have started using the SaaS platform.

After running a creative agency for 8 years, Storychief founders Valeri Potchekailov, Gregory Claeyssens, and Brik De Maeyer decided to tackle the problem of distributing high-quality, high-performing content.

The Ghent-based startup enables businesses to manage  blog and social posts, across multiple channels all from one place. Certain features, such as an SEO assistant, a readability checker, and a distribution engine that uses employees’ networks, allegedly cut the marketing workflow in half while multiplying the content’s reach.

Commenting on the round, CEO Valeri Potchekailov said: “Peak Capital has the right hands-on experience in guiding fast-growing businesses like Channable and Catawiki to a new level. We’re excited to start working together with them.”

Johan van Mil, co-founder of Amsterdam-based Peak Capital, said: “StoryChief’s international client base shows that creating valuable content is an important topic for companies around the world.  We are impressed with how the team scaled the business so internationally. The team’s entrepreneurial and domain expertise was another reason for us to back this team.”

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