Lithuanian video adtech startup Billo raises nearly €1 million to expand in the US


Billo, a Lithuanian startup that helps brands crowdsource video ads, has announced plans to further expand in the US after raising nearly €1 million last year. The funding came from SOSV and its program Mobile Only Accelerator (MOX), as well as Open Circle Capital and 70Ventures.

As an alternative advertising route, Billo cuts out creative agencies and connects businesses directly with influencer-like content creators. The platform allows e-commerce brands to publish tasks to the community of over 3,000 creators, who then get paid for creating “authentic” video ads.

The word “authentic” here does a paradoxical play: it means the video should feel created by a lay person, a peer who’s just sharing their opinion, rather than like a paid advertisement orchestrated by companies. In that affected sense, the videos are actually quite inauthentic — but they work.

“E-commerce businesses understand that engaging customers in marketing efforts help build stronger, more organic audiences, which therefore drive sales,” says Billo co-founder Tadas Deksnys. 

During the second half of last year, Billo increased revenue tenfold. The business continues to attract over 400 new customers every month, for whom creators have already produced over 7,000 video ads. 

The new funding will help develop the platform with more functionality and grow the team. Although the startup focuses exclusively on the US market and seeks international employees, all current members of the team are Lithuanian.

Photo: Billo team

Share this:
Share on linkedin
Share on facebook
Share on twitter

Get exclusive access to news, data and actionable insights on the European Tech innovation ecosystem(s)

By subscribing to, you gain instant access to curated European technology news, market intelligence and interviews with leading startup founders, investors and more. Sign up now in under a minute to deepen your knowledge on the European Tech innovation ecosystems on a daily basis.