DataHawk Technologies, a French tech company that develops a self-service software solution to help brands and retailers increase their sales and margins on Amazon, has raised €1.2 million in seed financing led by Axeleo Capital, with the participation of business angels. This financing round will give DataHawk enough resources to accelerate its growth, expand the team, and add additional features to its software suite.
In an ever-increasing competitive landscape, one of the key challenges faced by brands and retailers on Amazon is making sure their products appear in organic search results on Amazon search engine in top positions. With an algorithm that is constantly changing and kept as a black-box by Amazon, merchants need solutions to monitor and improve their organic rank performance. That’s where DataHawk comes to play.
As Amazon is increasingly becoming pay-to-play, with sponsored products and other advertising solutions, DataHawk also offers merchants a look into their advertising efforts and how they affect their organic ranking as well as sales performance, which in turn helps merchants increase their return-on-ad-spend.
Launched in early 2018 by Isaac Duplan, Sylvain Paget, and Othmane Sghir, DataHawk relies on a proprietary technology that collects millions of data points on a daily basis. The data points are then processed, analysed, and displayed to its users on dashboards to help them extract insights on their business performance on Amazon and benchmark it against the competition.
“Competition on Amazon is extremely fierce,” explains Sghir, CEO & co-founder of DataHawk.“ Brands and retailers need professional tools and a data-driven approach to succeed. Our software helps them do just that: have better odds at winning.”
While more than 70 percent of its customers based in the US, DataHawk’s main markets in Europe include the UK, Germany, and France.
“Since day one, we focused on the US market,” explained Sghir. “Now, our software is used internationally. Europe is our second largest market as merchants here are becoming increasingly sensitive to the importance of using technology to run their ecommerce business.”