Belgian CRM company Efficy acquires Denmark's webCRM to expand into Nordics

Efficy, a European CRM specialist, has acquired webCRM, a Danish solution for small- and mid-sized customers. With this acquisition, the Belgian company enters the Scandinavian market in pursuit of its goal to capture 5 percent of the European CRM market by 2024. Founded back in 2005, Efficy has now bought six companies over the last six years. Others include Inès CRM, E-deal and Vente Partner from France, as well as Spain’s SumaCRM. Financial terms of this most recent acquisition were not disclosed. Founded the same year, webCRM has grown to employ 40 people in Denmark and Sweden and serve customers well outside of the region, with partners in Finland, Norway, the Netherlands, Germany, Portugal, Spain and the UK. Now with the Danish company under its wing, the Efficy employs about 300 people across 11 offices in Europe, serving a customer portfolio of 8,000 in 45 countries that comprise an annual turnover of €35 million.