Fidzup, a French startup specialized in mobile performance marketing for physical shops, raised €3 million from CapHorn Investand Turenne Capital, as well as its existing investors CapDecisif Management via the FRCI (Fonds Régional Co-investissement de la Région Ile de France) and Petit Poucet Participation.
The company, founded by Olivier Magnan-Saurin and Anh-Vu Nguyen in 2011, aims to revolutionize digital advertising. Fidzup provides web oriented tools to brick and mortar businesses. Its in-store analytics platform allows retailers to retarget their customers with personalized ads on mobile.
Its “FizBox” is a WiFi router that identifies mobile users who enter a store and then analyzes the performance and ROI of retailers’ mobile campaigns. User behavior is analyzed to identify behavioral segments “in store.” Unlike GPS technology, limited by its margin of error of up to 100 meters, the accuracy of WiFi allows Fidzup analyze the customer journey within the store.
The adtech startup already counts among its customers Galeries Lafayette, Darty, Grand Optical, ITF, Timberland, La Halle, Renault, Peugeot, Mercedes, and FDJ Cultura.
Read more: Maddyness (in French)