Swedish fishing app Fishbrain enters partnership with Under Armour

Fishbrain home page

Sweden’s Fishbrain has announced a new integration with Under Armour, enabling millions of anglers to now track and share their catches through Under Armour’s UA Record network.has announced a new integration with Under Armour, enabling millions of anglers to now track and share their catches through Under Armour’s UA Record network. Now any fishing fanatic can easily access their latest fishing stats, catches and more alongside their sleep, nutrition and workout data to get a full glimpse of their overall fitness, health and sport fishing goals.

Fishbrain provides anglers with fishing forecasts based on real-catch data, the ability to track various species and log catch positions, share their experiences with friends, find hot new fishing spots and see what other people are catching, with what bait and where.

Fishbrain currently has 2.8 million users, with 1.8 million catches logged. In addition to supporting the sport fishing community, Fishbrain recently partnered with the U.S. Fish and Wildlife Service to enable anglers to help track endangered species.

Essentially, FishBrain’s free app – which is available on iOS and Android – works as a utility tool for anglers to log catches/trips as well as a social network, where users can share experiences and photos with the community.

In addition to making it easier for fishers to jot down notes about catches, FishBrain uses algorithms to generate forecasts on optimal times and places to drop a line for a particular type of fish.

“The way we do that is we look at the five-day future weather forecast and then correlate it between similar situations and similar locations for a particular species. Of course, we can’t give you any guarantees, but we can definitely increase the probability for you to catch a big fish of a particular species,” Johan Attby, CEO of Fishbrain told tech.eu in 2015.

Read more: PR Newswire (Press release)

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