London-based market research company GlobalWebIndex has announced a $40 million funding round from New York-based Stripes Group.

GlobalWebIndex is a market research company that provides consumer insights data in 44 countries to the world’s largest brands, marketing agencies and media organizations, drawing on a base of 22 million consumers.

“The demand we’re seeing on a global scale for our products and services is phenomenal." said Tom Smith, founder and CEO. "We couldn’t be more excited about embarking on the next phase of our growth with Stripes."

The company will use the investment to accelerate product development and expand internationally. It also plans to expand its global team of experts in data, engineering, account management and customer success.

Over the past 18 months, the company has opened new offices in New York City and Los Angeles along with technology hubs across Europe, and plans to open more international offices across the Americas and Asia Pacific.

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