London-based provider of practice management and workflow automation solutions for small accounting and bookkeeping firms, Pixie has raised £2.25 million in a seed round. The capital will be used to expand the team and continue the development of integration and workflow automation features.
Employing the K.I.S.S. philosophy, Pixie was established to help make the lives of the unsung heroes of the small business community, accountants and bookkeepers, a bit more manageable through a process of centralising and automating a number of processes.
Founded in 2019 by Celso Pinto, who also founded SimpleTax a decade ago, 2021 has been a banner year for the company. Reporting just a (relative) handful of clients at the beginning of the year, the firm now counts a client base of over 1,100 accountants and bookkeepers worldwide.
“Through conversations with hundreds of accountants, I noticed how challenging it is to manage their own firms: collaborating with slow clients, manually tracking hundreds of deadlines, and then creating processes for their team quickly turning into a manual and very frustrating process,” commented Pinto. “Small firms really struggle to adopt traditional practice management applications due to the software’s complex nature, and we see a space for a simpler approach that is easy to use, allows small firms to hit the ground running and quickly lay the foundations that help them grow and keep delighting their customers.”
Pixie’s funding arrives via a Triple Point Ventures led round, with Seedcamp and MMC Ventures participating. Angel investors including Duane Jackson, Will Neale, and Chris Adelsbach also showed their support of the startup.