Dutch ‘soft skill’ training startup Lepaya wants to scale up by snapping up Smartenup


Two Amsterdam-based companies are joining forces as Lepaya, a provider of soft skill training that combines both online and offline learning, has acquired Smartenup, a training company that supports professionals to work better with data. Terms of the acquisition were not disclosed.

Founded in 2018, Lepaya, specialises in offering what they call ‘blended soft skill’ training, focused on things like teaching communication, coaching management, coping with stress etc. Media group Mediahuis recently invested €5 million in the startup.

The Smartenup deal comes at a time when the demand for retraining, upskilling and re-skilling continues to rise across economies worldwide, particularly in light of the coronavirus crisis.

René Janssen, co-founder of Lepaya, explains: “The employee of the future needs skills instead of diplomas. By fusing the expertise of Smartenup with the proven soft skills method of Lepaya, we offer the full spectrum of skills required. Together, we want to make training and retraining effective and accessible to everyone and to become a major international player in the training market.”

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