Lightico, a Tel Aviv startup building a digital platform to wrap up customer interactions, has closed $12.6 million in a funding round led by Oxx, with participation from Capital One Ventures and Harmony Partners. Previous backers lool Ventures, Crescendo Venture Partners, Mangrove Capital Partners and Spinach Angels also joined the round.
Platforms for contract management and e-signatures are largely designed for B2B documents, not so much for B2C interactions like bank loans and insurance claims.
Lightico gives these B2C companies exactly that — a mobile-first platform that integrates into existing workflows (via open API or through systems like Salesforce) and can complete customer transactions digitally, without extra effort from sales or support teams.
For example, a bank can use the SaaS platform to create a virtual ‘collaboration window’ that appears on the end user’s phone. There the end user can verify their identity, share and receive documents, or send eSignatures and payments.
Founded in 2014, the Israeli company has raised $27 million to date and cites triple year-on-year growth since 2017. Current clients include financial institutions, insurance providers and telecoms, including Capital One (a new investor) and GlaxoSmithKline.
Photo: Lightico founding team