Fever, a startup that analyses consumer data to curate unique events and experiences to match demand, has just announced a $35 million funding round. The round was led by Rakuten Capital, with participation from Accel Partners and Atresmedia, and it brings the total funding raised by the startup to date to over $70 million. The capital will be used to enhance Fever’s technology and explore new markets, with plans to open offices in North America, Europe and Asia.

Fever claims to reach over 25 million unique users per month, via its website and app, across its key markets: London, New York, Paris and Madrid, allowing them to discover the best events in their city. 

On top of running and expanding its data-led experience platform, Fever is also working with brands on their own events. The startup is using consumer data to help companies (like Diageo) mitigate risk when they are creating activations and live events around their product launches.

Following the investment, we will see Rakuten becoming a commercial partner for Fever and Michael Zeisser, former Alibaba Investments chairman, who is also an investor in the new round, joining the board at Fever.

Ignacio Bachiller, co-founder and CEO of Fever comments: “The investment comes at an important time for Fever, as we expand our platform, enter new markets, and shape the experience landscape with our Fever Originals. The round will cement Fever’s position as the go-to platform for consumers looking to discover new urban experiences.”

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