Amsterdam-born Objective Platform raises €2 million to expand in Europe and Asia

Objective Platform

Dutch SaaS startup Objective Platform has raised €2 million in a round led by Amsterdam-based B2B investor Newion. The Hatch Firm and Robbert Visser also participated.

Founded in 2014, Objective Platform lets companies track their omnichannel marketing and advertising activities, both online and offline. The insights allow teams to make smarter budgeting decisions and optimize campaigns accordingly.

Over the years the company has gained enterprise customers such as Deutsche Telekom Group, Coolblue and Vattenfall. Though originally based in Amsterdam, the team now also works from offices in London and Singapore.

“Having opened offices in Singapore and London recently, this investment comes at a pivotal moment,” says CEO Rudy de Back, adding that the fresh capital will help expand the platform in Europe and Asia.

Newion recently backed another omnichannel marketing tool, leading a €2.5 million investment in Sweden’s Mediatool last month.

Photo of Objective Platform’s management team, from right front to left front: Thomas van Noort, Hans van Kampen, Willem van der Weide, Elbert Fliek, Sven Meijer, Rudy de Back

Share this:
Share on linkedin
Share on facebook
Share on twitter

Get exclusive access to news, data and actionable insights on the European Tech innovation ecosystem(s)

By subscribing to, you gain instant access to curated European technology news, market intelligence and interviews with leading startup founders, investors and more. Sign up now in under a minute to deepen your knowledge on the European Tech innovation ecosystems on a daily basis.