London-based Pushfor, a private cloud-based messaging and content sharing platform, has raised £1.2 million in a pre-Series A round. The investment comes from NT Asset, C12 Ventures and Metdist Limited.

The investment round will fund Pushfor’s initial expansion into new markets – especially North America, Asia and India – as well as increased marketing and the development of its product roadmap.

Pushfor has created a secure content sharing and instant messaging platform that pushes, controls and tracks the distribution of any content type or size, automatically showing that content to fit any device. Its patented technology ‘pushes’ information to users, letting them view the content without physically sending it to them. Security and viewing permissions can be applied along with geo-location tracking. Users have instant and easy access to the content without the need of the authoring software on their device, and content can be removed by the originator at any time. If an unauthorised recipient tries to screenshot or download the content, viewing rights are pulled so it can no longer be viewed.

“The amount of press coverage of businesses having confidential information being leaked is staggering,” John Safa, founder of Pushfor said in a press release. “Pushfor solves this problem so you can share information securely, and pull or limit access as needed.

“We had a lot of interest and were oversubscribed in this funding round, but as we are already generating revenue we kept it deliberately small. We are very focused on our growth strategy. As such we want to work with investors that not only bring the geographical reach but also significant experience of operating in these markets. This round wasn’t all about the money but about bringing in investors that could help us achieve our goal of becoming a billion-dollar global company.”

Kenneth Ng from NT Asset and Stephen King from C12 Ventures will join the board at Pushfor and bring their expertise to the company as it establishes itself in sectors such as financial services.

“With Financial institutions operating in such a highly-regulated market they face challenges around distributing content that is easily and quickly accessible whilst still being fully compliant around data security. Pushfor helps overcomes these challenges and the potential use cases for this powerful secure content and messaging platform are limitless” Stephen King of C12 ventures said in a statement.

Pushfor said it plans to raise a Series A round in January 2017.

Read more: Realwire (Press Release)

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