SocialTradingGuru.com was launched in 2012, providing social trading comparison services and had partnerships with eToro, Ayondo, and Tradeo.
“Social and copy trading represents an excellent market for us to expand our products and services into,” said Adam Grunwerg, CEO of Investoo, in a statement. “It is also a strong platform to build our own SEO and revenue share business. We plan to capitalize on the acquisition of SocialTradingGuru.com by launching in a number of new languages and on a new design.”
Investoo is “actively looking” for more website acquisitions and partnerships to bolster its portfolio, said David Merry, chairman of Investoo’s board. “We have grown more than 10-fold since the beginning of the year and look forward to working with new partners,” he said.
Investoo Group is a newly-funded venture backed by Kinetic Investments and Optimizer Invest. This is its third acquisition, following deals earlier this year for broker comparison site 100ForexBrokers.com and financial news site Invezz.