Valencia-based Jeff, a tech startup that enables aspiring micro-entrepreneurs to offer home-delivered laundry and dry cleaning, hairdressing, beauty, fitness and wellness services to others, has scored $21 million in funding as it prepares to enter the US market.

Jeff was created in 2015 by a trio of Spanish entrepreneurs – Eloi Gómez, Adrián Lorenzo and Rubén Muñoz – as a home laundry and dry-cleaning app, but it has since expanded on the number of services people can offer (under the business lines of the Jeff umbrella brand).

It now aims to be known as “the ultimate platform for entrepreneurs with the ‘business in a box’ concept”, offering business management, data intelligence, analytics and training tools to help people kickstart a micro-services business under the Jeff brand. Needless to say, it hopes the turmoil caused by the coronavirus pandemic will lead to a lot more people needing extra or new income.

The financing round was led by All Iron Ventures, Alma Mundi Ventures and FJLabs, as well as entrepreneur/investor Javier Rubio. There were a ton of others participating, including new backers such as INNVIERTE and ‘Angels’, the growth fund of supermarket giant Mercadona boss Juan Roig, and prior investors such as the Gomez Trenor Family and Addventure Venture Capital fund.

Jeff, which says it is currently present in 40 countries with over 2,300 stores sold, will use the cash to expand to the US, opening its first office across the Atlantic in NYC.

“Faced with the current situation caused by the pandemic, the Jeff team is very proud of this financing round which demonstrates the trust placed by our investors in the project. They are first-class investors who share our vision and have confidence in the scalability of our business model, the new business lines that have been launched and the new value proposition for entrepreneurs worldwide”, said Eloi Gómez, the co-founder who also serves as Jeff’s CEO.

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