Swedish-founded podcast hosting, monetisation, and distribution platform Acast has just made its first acquisition by purchasing the US-based Pippa. The exact terms of the deal aren’t disclosed, but Stuff has reported that the two platforms are now working on an “integration strategy.” Pippa’s four employees will join Acast.
The combined platform will be the home for more than 7,000 shows, including some produced by the BBC, Financial Times, The Economist, and Vogue. It’s also assumed that with the acquisition of Pippa, Acast will be able to offer monetisation possibilities to any podcast no matter how many downloads it gets. Currently, Acast’s advertising engine is targeted at large shows.
“This acquisition will accelerate our growth and bring Acast forward in our quest to help podcast creators of all sizes and make them connect with listeners worldwide,” said Ross Adams, CEO of Acast.
Founded in 2013, Acast has raised more than $70 million to date. The company is headquartered in Stockholm with additional offices in New York and London, and employs more than 140 people in total.