Editor’s note: This is a sponsored article, which means it’s independently written by our editorial team but financially supported by another organisation, in this case, JETRO. If you would like to learn more about sponsored posts on Tech.eu, read this and contact us if you’re interested in partnering with us.
In the dark and hazy halls of Slush, one of Europe’s most fascinating tech conferences that will take place in Helsinki on December 4-5, you never know what awaits around the corner. This year’s schedule is gigantic, and the fear of missing out is as real as ever.
For the fellow Slush-goers, we’ve got one highlight that definitely shouldn’t be missed — the Startup pavilion from Japan. Organised by the Japan External Trade Organisation, or JETRO, it will showcase seven of the most interesting startups from the country. Here’s a closer look at them — but all seven are definitely worth checking out in person.
The device looks like an ordinary sake glass but features a number of LED lights and sensors to transform drinking sake into an interesting experience. It glows in different patterns, which propagate to other Masu glasses when you touch them to toast.
For restaurants and sake producers, the glass can be a source of invaluable insight into how people consume sake. It can also notify a waiter when all the glasses at a table are empty.
Come over to the Japanese pavilion at the Slush conference on December 4-5, talk to the founders, and seize the opportunity to take a look at this fascinating tech startup ecosystem.