Digital payments startup Stripe says Europe is its fastest-growing market, launches in the Nordics (video interview)

Last week at the Web Summit in Dublin, I caught up with John Collison, one of two Irish brothers who founded one of the most innovative digital payment startups on the planet.

Stripe is its name, and making it easy for companies of all sizes to take payments online or on mobile is what it strives to do.

As I noted during the video interview, which you can watch above, Stripe is far from the only company offering that type of solution, so how does it differentiate?

Collison said the big thing with Stripe is its developer-friendliness, i.e. that it gives businesses the tools to customize the payment processing workflow and check-out experience from end-to-end.

We also touched on some recently announced partnerships Stripe has signed; the company powers the ‘buy’ buttons on juggernauts like Facebook and Twitter but also scored deals with e-commerce giant Alibaba (Alipay) and, most recently, Apple (Pay).

Inquiring about the latter partnership, Collison said the way people are paying for things through mobile devices is changing a lot, and that it seems the days of consumers having to enter their credit card details with ‘tiny thumbs’ to make payments is going away.

Also read: MyTaxi now lets users pay for taxi rides by fingerprint

For Stripe, the US remains its largest market by a margin as it started there first (the company’s headquartered in San Francisco) but Collison says Europe is by far its fastest-growing region.

Currently available to businesses in 18 countries around the world, Stripe focuses a lot on Europe these days – in fact, it just quietly launched (in beta) in Denmark, Sweden and Norway.

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